Let's fix positioning and homepage messaging for your agentic startup.
Right now, your agent probably sounds like every other agent.
Not because the product's the same. Because you're too close to it to see what makes it different.
"Autonomous." "AI teammate." "Works 24/7." Swap the logos on ten agent homepages and nobody would notice.
And it's not really your fault. You've shipped so much, so fast, that the homepage tries to say all of it. Then six people edit it, and it ends up saying nothing.
What you get in 2 weeks
A clear call on your positioning, a 6-slide deck your team can repeat, and your homepage architecture and copy.
4 to 6 ways to position your agent. One clear direction.
Most founders stick with the first way they described their product, usually something they wrote for their pitch deck. But that doesn't mean it's the best way to sell it.
I'll explore 4 to 6 different positioning options and show you how they compare.
Some will fit into categories buyers already know and pay for. Others will take a bolder approach. For each one, I'll explain what makes it work, where it could fall short, and how much risk comes with it.
I'll rank the options and recommend the one I think gives you the strongest position in the market. And if I disagree with your favorite, I'll explain why.
By the end, your team will have a clear direction to agree on, instead of going back and forth on how to describe what you're building.
A 6-slide positioning deck your whole team can work from.
Short enough that people read it. Clear enough that everyone says the same thing.
You know those 40-slide brand decks nobody opens twice? This isn't that. It's six slides.
So your next sales hire doesn't spend a month figuring out how to explain the product. You and your cofounder stop telling two different stories. And when an investor asks what you do, you've got one sentence that doesn't need a follow-up.
Your homepage architecture and copy, ready to ship.
Every section in the right order and every word on it, built on the positioning you picked.
Not "messaging guidelines." The actual copy.
Hand it to your designer, or paste it into Webflow, Framer or Lovable yourself.
And I'll walk you through why each section sits where it does. So the next landing page? You can write that one yourself.
Then picture your next demo. The buyer already knows what your agent does, because the homepage told them. You skip the ten minutes of "so what is it, exactly?" and get straight to their problem.
How the two weeks actually go.
Three workshops, one copy review, and that's most of it for your team.
We pick your positioning
- Workshop 1 75 min
I walk you through the options and the risks of each. - Your team talks it over without me and picks one.
- Workshop 2 75 min
We figure out what makes your agent different and how to say it. - Workshop 3 75 min
We lock the deck. - I start writing your homepage.
I write your homepage
- First draft done.
- We go through it live 60 min
- You send me notes whenever.
- Last round of feedback.
- Final deck and homepage copy in your inbox.
What I need from you before we start.
Mostly stuff you already have lying around.
Two short forms about your product and market (about 30 minutes)
A product demo (a Loom is fine)
A couple of sales call recordings, if you have them
Any deck or one-pager you've sent to prospects
"I'll question your assumptions, push back when something doesn't make sense, and tell you what I genuinely think will work."
Who you'd be working with
I'm Akshay. I've spent over a decade in B2B SaaS marketing, including leading product marketing teams and building positioning and messaging from scratch.
I've seen the same problem over and over. Founders know their products inside out, but struggle to explain what makes them different, which customers they should focus on, and why anyone should choose them over the alternatives.
That's where I come in. I dig into your product, customers, competitors, and use cases to find the strongest position you can own. Then I turn that into messaging buyers can understand without needing a demo.
Now I do this specifically for agentic AI startups.
Stuff founders usually ask me.
If yours isn't here, bring it to the call.
Can't we just do this ourselves?
You can. Most founders try. The hard part isn't the writing. It's seeing your own product from the outside, and that's the bit you're too close to.
Is this for us?
If you've got a working agent, a few customers or real pilots, and you're somewhere between pre-seed and Series A, probably. If you're still figuring out what to build, talk to more customers first. (Seriously.)
Do you interview our customers?
No. You should. At this stage, nobody learns more from a customer call than the founder does. I'll work from your sales calls and tell you what to ask if there are gaps.
Do you do sales decks or design?
Nope. Just the positioning and the words on your homepage.
Want to see if this makes sense for you?
Grab 15 minutes. We'll look at your homepage together and you'll know pretty quickly.
Book a 15-min chat